Chinthalapathi Mamatha, Prof. V. Shekar. “An Analysis of Factors Affecting Employee – Retention During Crisis of COVID -19”. International Journal of New Media Studies: International Peer Reviewed Scholarly Indexed Journal 11, no. 1 (April 20, 2024): 106–111. Accessed February 10, 2026. https://www.ijnms.com/index.php/ijnms/article/view/347.