Dr. Ashfaque Ahmed. “Marketing 4.0: The Unseen Potential of AI in Consumer Relations”. International Journal of New Media Studies: International Peer Reviewed Scholarly Indexed Journal 9, no. 1 (January 31, 2022): 5–12. Accessed September 22, 2025. https://www.ijnms.com/index.php/ijnms/article/view/163.