BHARATI RATHORE. Allure of Style: The Impact of Contemporary Fashion Marketing on Consumer Behaviour. International Journal of New Media Studies: International Peer Reviewed Scholarly Indexed Journal, [S. l.], v. 5, n. 2, p. 10–21, 2018. Disponível em: https://www.ijnms.com/index.php/ijnms/article/view/114. Acesso em: 20 jun. 2025.